Most companies are proud to herald the brilliance of their shiny new equipment, the high tech gadgets which make them stand out among the crowd, the amount of money they’ve spent to achieve this and the huge network they manage to keep it all afloat.

They may even be very proud of boasting the number of well known brand names clients using their service and how many awards they have won in bringing these to the market.

But, does any of this matter if the customer service to back up these services is less than desirable? To the customer it matters not one iota. It’s like bragging about how big your tool/motor/boat is yet you don’t know how to use it/them properly.

I’ve noticed most progressive companies, mainly American actually, are really keen on pushing their service when you call for technical support. Something in the order of: you call because your server is down and they want to sell you a computer!

In one case I actually took exception to this because it felt like the company I was dealing with was not really interest in servicing its current obligations: just focussed on selling something new.

This to me is not good customer service. Good customer service is where the company places the customer at the forefront or heart of its operations and delivers its products and services around that customer.

When I find such a company I will let you know. If or if you know of one, let me know!